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Introduction
The growth of the Internet and
the computer technology industry has resulted in an array of new
claims asserted against software and hardware developers, computer
consultants, Web designers and publishers, and other content and
internet service providers. Today, a company's internet presence
is quickly becoming an increasingly valuable assets, as is online
revenue generation. So what's the problem? Well, unfortunately many
high tech companies do not realize that the traditional comprehensive
general liability policy ("CGL") and the tradition errors and omissions
policy ("E&O") rarely cover internet-related loses nor many
of the claims asserted by or against Internet-related and technology
related companies.
This article seeks to highlight
some of the shortcomings of the traditional CGL and E&O policies
and to present the reader with the names of some new insurance products
underwritten specifically for software and hardware designers, computer
consultants, and content/service providers who face exposure from
publication of content or services on the Net or through other media.
If your company engages in such businesses and does not have an
appropriate insurance policy, you should seriously consider purchasing
technology related insurance.
What
The Traditional CGL Insurance Policy Covers and Does Not Cover.
CGL policies are written to indemnify
the policyholder for liability for bodily injury or property damage.
So what is "property damage?" The CGL policy often states that for
"property damage" to be covered, there must be physical injury to
tangible property or a loss of use of tangible property. So, why
wouldn't the computer be covered or your web pages? Some courts
have held that the destruction or loss of computer stored data or
software is not "property damage" because it involves only intangible
economic loss, not "tangible property". As a result, intangible
economic losses resulting from the failure of computer hardware
or software to perform its intended function may not be covered
by the traditional CGL policy. The traditional CGL policies also
exclude coverage for the cost to repair and/or replacement of defective
hardware and software that is designed or distributed by the insured
and intangible, economic losses suffered by a customer of the insured
as a result of a defect or malfunction in the hardware or software
sold by the insured.
While the traditional CGL policy
does provide advertising injury liability coverage, often this does
not protect the technology related company from the risks it most
often faces. Under the traditional CGL policy "advertising injury"
is generally defined to include "misappropriation of advertising
ideas or a style of doing business" or "infringement of copyright,
title or slogan." While some courts have held that this language
may cover claims for copyright infringement, trademark infringement,
trade name infringement, trade dress infringement, and certain related
common law claims of unfair competition, for there to be coverage,
any "advertising injury" must be caused by an offense committed
in the course of advertising the insured's goods, products or services.
So why is this inadequate? First, the courts have repeatedly held
that patent infringement is not covered because it cannot occur
in the course of an insured's advertising activities; a patent is
infringed by making, using, or selling a patented invention, not
by advertising it. Second, the courts have held that the mere misappropriation
of a trade secret is not covered because the harm is caused by the
misappropriation of the trade secret, not by the advertising itself.
It should be noted however, that the courts have found coverage
for the misappropriation of trade secret claims where the liability
arose from the misappropriation of customer lists and marketing
techniques that the insured used to solicit the plaintiff's customers
to buy competing products. Thus, the traditional CGL policy fails
to provide coverage for the most common copyright and trademark
infringement claims, such as those where a software company is sued
for copyright infringement by a competitor who claims the insured
copied and used its copyrighted source code in a new product, or
a claim for trademark infringement by the owner of a trademark that
was improperly used in a software developer's video game.
What
Is and Is Not Covered By Traditional E&O Insurance
Generally, the traditional E&O
policy is written to indemnify "professionals" for sums they "become
legally obligated to pay as damages that result from claims made
against the insured during the policy period for any act, error
or omission in professional services rendered . . . ." Frequently,
the E&O policy does not define covered professional services
to include liability arising from the insured's products. In addition,
the traditional E&O policy also typically excludes coverage
for any claim that results from the products manufactured, distributed,
or repaired by the insured as well as any claim of property damage
to the products manufactured, sold, or distributed by the insured
or claim of property damage to work performed by or on behalf of
the insured. In sum, the traditional E&O policy may not cover
product liability claims or claims to repair or replace defective
work by the insured.
Today, a major issue arising in
cases against software designers is whether the software at issue
constitutes a "good" that is subject to the terms of Article 2 of
the Uniform Commercial Code ("UCC") or a "service." While most courts
should have little difficulty concluding that the sale or license
of "off-the-shelf" or shrink-wrapped software is the sale of a "good"
subject to the UCC, the result may be less clear when the transaction
involves custom-designed software or hardware or a hybrid transaction
involving the sale of software and related support services. In
California, the Federal courts have generally found that transactions
involving custom-designed software packages and "turn-key" systems
involving integrated custom-designed hardware and software delivered
ready to run constitute a "good", even where consulting advice,
repair services, system upgrading or employee training are also
included in the package. Why is this important? Because, if the
transaction in question is found to be a "good" subject to Article
2 of the UCC, a software designer's E&O policy most likely does
not provide coverage for certain types of claims asserted by a customer
relating to defects in a computer system supplied by the software
designer.
New
Technology-Related Insurance Policies
To fill the gaps existing in the
traditional CGL and E&O insurance policies, the insurance industry
now provides specialized technology-related liability insurance
policies.
1. Electronic
Errors or Omissions Policy ("Electronic E&O"). This
policy typically covers "damages the insured becomes legally obligated
to pay for any claim arising out of a negligent act, error or
omission, by or on behalf of the insured resulting in the failure
of your electronic products to perform the function or serve the
purpose intended after installation and testing." The definition
of "your electronic products" includes "electronic goods, products
or services, manufactured, sold, handled, distributed or disposed
by" the insured, including any warranties or representations made
at any time with respect to the fitness, quality or performance
of the insured's products. Unlike the traditional CGL policy,
an Electronic E&O policy covers certain economic damages and
intangible losses other than property damage that are caused by
computer software or hardware products. This includes loss of
data, business interruption, and loss of revenue claims asserted
by customers. Covered professional services under an Electronic
E&O policy is also broadened to include the insured's product,
thereby eliminating the potential gap in coverage under a traditional
E&O policy arising from the "good" vs. "service" distinction.
2. Computer
Software and Services Errors or Omissions Policy. Like
the Electronic E&O policy, this policy provides coverage for
"damages the insured becomes legally obligated to pay for any
claim arising out of a negligent act, error or omission . . .
by or on behalf of the insured . . . in the performance of or
failure to perform electronic data processing . . . other computer
services . . . or in the failure of software products to perform
the function or serve the purpose intended." The term "other computer
services" is defined broadly to include hardware and software
consulting, analysis or design, computer hardware maintenance
for others, and the distribution or sale of computer hardware.
3. Damage
to Your Electronic Products Policy. This policy covers
"any claim arising out of damage to your electronic products,"
defined as "the lesser of the cost of . . . repair . . . alteration
. . . or replacement (its selling price less your profits), of
your electronic products arising out of the sudden and accidental
physical injury to such products or any part thereof, after installation,
testing and acceptance by the user." The policy is generally intended
to cover claims relating to the cost to repair or replace a custom
"turn-key" computer system, designed by the insured, caused by
a "sudden and accidental" failure of the system.
4. Multimedia
Liability Insurance" Policy. This policy is generally
written on a specific peril basis to cover claims arising out
of specified offenses "committed in the course of multi-media
activity by or on behalf of insured . . . ." "Multi-media activity"
is broadly defined in the policy as "creating, producing, distributing,
exhibiting, broadcasting, advertising or publicizing matter,"
defined as "printed, verbal, numerical, audio or visual expression,
or any other form of expression, fixed in software or any other
medium." The covered offenses include copyright and trademark
infringement, plagiarism or unauthorized use of titles, formats,
ideas, characters, plots, performances of artists, or other program
material, invasion of privacy, libel, slander, and "other forms
of defamation." The policy eliminates the advertising nexus requirement
under a CGL policy, thereby providing broader protection than
is presently available under a standard CGL policy affording advertising
injury liability protection. The policy appears particularly well
suited for software developers, web designers and publishers,
CD designers, and other businesses that face exposure from publication
of content or services on the Internet or through other media.
5. Media
Liability Policies. These policies are offered by a
large number of insurers. These policies often provide coverage
for defamation, invasion of privacy, misappropriation of name
or likeness and violation of intellectual property rights arising
from the insured's dissemination of information in covered media.
The covered media specified in the policy may include web-sites,
if you so specify. Although media liability policies generally
do not cover errors and omissions in providing services, some
insurers will offer endorsement to provide such coverage.
6. Hacker
- Virus Policies. A number of insurers, including CIGNA,
CNA, AIG, and various Lloyds of London underwriters offer hacker
- virus policies. These policies provide both first and third
party coverage. The first party coverage addresses damage to the
insured's own equipment or data while the third party coverage
addresses claims by third parties asserting that the policyholder
is responsible for hacker or virus damage to its computers or
electronic data. Hacker - virus products generally contain a criminal
acts exclusions for acts of the insured's employees and most only
provide coverage for claims made in the coverage period.
7. Broad
e-commerce coverage. Broad e-commerce coverage is offered
by AIG, Chubb, Zurich and various Lloyds of London underwriters.
The policies that fall within this category generally include
elements of first and third party coverage for risks arising from
hacking, theft of data, intellectual property and credit card
information, as well as business interruption coverage for web
site disruptions. Products developed by Marsh U.S.A. and underwritten
by a number of insurers also incorporate E&O and media liability
features.
It should be noted, however, that
many of these new Internet-related policies often require as a condition
precedent to receiving coverage, that the company seeking coverage
undergo, and pay for, a risk assessment of their web practices.
Underwriters use the information gathered during the risk-assessment
to determine whether to grant coverage, and the type of coverage
needed. This risk-assessment survey may be performed by the underwriter,
an e-commerce consultant, a law firm, or some combination of the
above.
Conclusion
Businesses in the technology industry
simply cannot afford to be unsophisticated when it comes to purchasing
insurance coverage for their potential liabilities. An uninsured
loss could be devastating to the financial well being of your business.
Consult your insurance broker or one of the companies mentioned
above to determine whether any additional insurance coverage is
warranted.
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DISCLAIMER:
This article has been prepared by Melissa C. Marsh for the
benefit of clients and friends. Although prepared by a professional,
this article should not be used as a substitute for legal
advice because your specific factual circumstances may differ,
the laws of your jurisdiction may differ, your specific
situation may require different advice, or the laws may
have changed. Readers should not act upon the information
contained in this article without first seeking the advice
of a local licensed and practicing attorney.
If you have questions
relating to this article, please call (323) 655-1002 or
email: mmarsh@yourlegalcorner.com.
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